Maiah Maxi Dress – Lilac

Name: Maiah Maxi Dress – Lilac
Brand: ROVELLA ATHLETIC
SKU: DJ-23-011-BBX2-LILC-4
Price: 63.0 GBP
Availability: InStock

4.8 + 10, 000 happy customers

£63.00

Sale Sold out

SizeXS —

Size Guide

Find Your Perfect Fit

At Rovella Athletic, we want every dress to fit you perfectly. Use this guide to find your ideal size.

Standard Size Chart

Measurements in Centimeters (cm)

SIZE	BUST	WAIST	HIP	HEIGHT
XS	78-82	60-64	86-90	160-168
S	82-86	64-68	90-94	162-170
M	86-92	68-74	94-100	164-172
L	92-98	74-80	100-106	166-174
XL	98-104	80-86	106-112	168-176

Measurements in Inches

SIZE	BUST	WAIST	HIP	HEIGHT
XS	31-32.5	23.5-25	34-35.5	63-66
S	32.5-34	25-27	35.5-37	64-67
M	34-36	27-29	37-39	65-68
L	36-38.5	29-31.5	39-41.5	65-68.5
XL	38.5-41	31.5-34	41.5-44	66-69

How to Measure Yourself

For the most accurate fit, take your measurements while wearing minimal clothing or undergarments.

📏 BUST

Measure around the fullest part of your bust, keeping the tape parallel to the floor.

📏 WAIST

Measure around your natural waistline (the narrowest part of your torso, usually about 1 inch above your belly button).

📏 HIPS

Measure around the fullest part of your hips and bottom, keeping the tape parallel to the floor.

📏 HEIGHT

Measure from the top of your head to the floor while standing straight with bare feet.

Which Size Should I Choose?

Between two sizes?

If your measurements fall between two sizes, we recommend:

• Size UP if you prefer a more relaxed fit
• Size DOWN if you prefer a closer, more fitted silhouette

Our dresses are designed to flatter a variety of body shapes. When in doubt, go with your bust measurement as the primary guide.

Dress Length Guide

MINI DRESSES

Length: Above the knee
(approximately 85-90cm from shoulder)

Best for: Petite to average height (160-172cm)

Fit: Fitted to semi-fitted through body

MIDI DRESSES

Length: Mid-calf
(approximately 110-120cm from shoulder)

Best for: All heights (160-180cm)

Fit: Varies by style—check individual product descriptions

MAXI DRESSES

Length: Ankle-grazing
(approximately 140-150cm from shoulder)

Best for: Average to tall height (165-180cm)

Fit: Flowing and relaxed through body

Note: For petite frames (under 160cm), maxi dresses may require hemming.

International Size Conversions

ROVELLA	XS	S	M	L	XL
UK	6	8	10	12	14
US	2	4	6	8	10
EU	34	36	38	40	42
FR	36	38	40	42	44
IT	38	40	42	44	46
AUS	6	8	10	12	14

Note: Sizes may vary slightly between brands. Always refer to our measurements for the most accurate fit.

Still Unsure?

We're here to help!

Email us at: customers@rovelladresses.com

Include:

Your measurements (bust, waist, hips, height)
The dress(es) you're interested in
Your preferred fit (relaxed, fitted, etc.)

We'll recommend the perfect size for you within 24 hours!

Not the Right Fit?

Don't worry! We offer FREE RETURNS within 30 days.

If your dress doesn't fit perfectly, return it for free and try another size with code EXCHANGE10 for 10% off.

XS S M L XL

Product variants

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10,000+ Reviews

Rated 4.8/5 stars

PRODUCTS & SIZING

Check our detailed Size Guide for measurements.

We recommend sizing UP for a more relaxed fit, or sizing DOWN for a closer, fitted silhouette.

Our dresses are designed to fit true to size based on standard European sizing.

Still unsure? Email us your measurements (bust, waist, hips, height)and the dress you're interested in.

We'll recommend the perfect size!

DELIVERY TIMES

Delivery times vary by location:

UAE : 5-8 business days

UK: 4-6 business days

Rest of World: 10-14 business days (Standard)

Orders are processed within 1-2 business days.

CONTACT & SUPPORT

We'd love to hear from you!

Email: customers@rovelladresses.com

Response time: Within 24 hours

The Maiah Maxi Dress in Lilac is designed for unforgettable moments. Elegant, sophisticated, and effortlessly chic—this stunning lilac dress is your go-to for making a lasting impression at any cocktail party, formal event, or special celebration.

KEY FEATURES:

Floor-length maxi design with elegant, flowing silhouette
Strapless style with secure fit
Elasticated band at back for comfortable, adjustable fit
Foldover bust detail adds sophisticated touch
Beautiful cowl draping at back for dramatic elegance
Gel grip on inner bust keeps dress securely in place
Lightweight satin material with luxurious drape
Slight stretch for comfort and movement
Invisible side zip for seamless look
Bias cut creates flattering silhouette

STYLE IT:

Perfect for formal events, cocktail parties, prom, weddings, or elegant evening gatherings. This gorgeous lilac dress pairs beautifully with gold jewelry to complement the soft purple tone. Add strappy heels and a sleek clutch to complete your sophisticated look.

OCCASIONS:

Formal events & cocktail parties
Prom & graduation ceremonies
Wedding guest attire
Evening galas & special celebrations
Date nights & romantic dinners

FIT & SIZING:

True to size with slight stretch
Elasticated back band ensures secure, comfortable fit
Model is 170cm (5'7") and wears size S/US 8
Refer to our Size Guide for perfect fit

FABRIC & CARE:

Material: Lightweight satin with slight stretch
Wash: Hand wash cold or delicate machine wash
Dry: Hang to dry, do not tumble dry
Iron: Low heat if needed, iron inside out
Store: Hang on padded hanger to maintain shape

WHY YOU'LL LOVE IT:

The Maiah Maxi Dress is pure elegance. The soft lilac color creates a dreamy, romantic look, while the sophisticated draping and bias cut ensure a flattering silhouette from every angle. Whether you're dancing the night away or making a grand entrance, this dress is designed to make you feel confident and beautiful.

View full details

Maiah Maxi Dress – Lilac

£63.00

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Maisie Mini Dress Cherry - Red
Maisie Mini Dress Cherry - Red

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Elaine Mini Dress - Black
Elaine Mini Dress - Black

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Living In A Memory Mini Dress - Red
Living In A Memory Mini Dress - Red

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After Glow Long Sleeve Mini Dress - Black
After Glow Long Sleeve Mini Dress - Black

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SEQUIN DRESSES

Decadent Daze Beaded Mini Dress - Apple
Decadent Daze Beaded Mini Dress - Apple

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At The Function Halter Mini Dress – Dark Red
At The Function Halter Mini Dress – Dark Red

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At The Function Halter Mini Dress Mist
At The Function Halter Mini Dress Mist

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At The Function Halter Mini Dress - Pink
At The Function Halter Mini Dress - Pink

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MIDI DRESSES

Always Evolving Halter Midi Dress – White
Always Evolving Halter Midi Dress – White

Regular price £80.00

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Robin Midi Dress – Black
Robin Midi Dress – Black

Regular price £63.00

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Robin Midi Dress – White
Robin Midi Dress – White

Regular price £63.00

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Montrose Midi Dress – White
Montrose Midi Dress – White

Regular price £63.00

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what our customers say about us

4.8

Real customers, Real reviews

Verified Buyer

Hannah

The fit is unreal — it hugs the body perfectly without feeling tight. I’ve never felt this confident in a dress
Verified Buyer

Leah

The fabric looks and feels expensive. I wore it to an event and received compliments all night
Verified Buyer

Chloe

This is my third order from Rovella — the quality is consistently amazing. These dresses are my new go-to.
Verified Buyer

Kat

The fabric is so soft and flattering. I felt amazing all night.
Verified Buyer

Asha

Obsessed. The dress looks exactly like the photos, even better in person.
Verified Buyer

Aby

The quality is unreal for the price. Definitely ordering more.
Verified Buyer

Maya

Perfect fit and super comfortable. I could move and dance easily.
Verified Buyer

Dorcas

I received so many compliments — everyone asked where it was from.
Verified Buyer

Brenda

The material feels luxurious and the cut is extremely flattering.
Verified Buyer

Merveille

Fast shipping and beautiful packaging. Felt like opening a designer piece.
Verified Buyer

Melisa

The satin is gorgeous. Not cheap or shiny actual premium satin
Verified Buyer

Avery

The color is stunning. Photos don’t do it justice
Verified Buyer

Jasmine

True to size and very flattering around the waist and hips
Verified Buyer

Mitch

Wore this to a wedding and got compliments from strangers
Verified Buyer

Mia

My new go-to brand for dresses. You can feel the quality instantly
Verified Buyer

Kayla

I’ve tried similar dresses from big brands and this is better
Verified Buyer

Evana

I’m shocked by how perfectly it fits. It looks tailored
Verified Buyer

Iman

Fast shipping and beautiful packaging. Felt like opening a designer piece
Verified Buyer

Celyn

The material feels luxurious and the cut is extremely flattering
Verified Buyer

Theresa

The stitching and finishing details are so clean. Quality is insane
Verified Buyer

Imany

I was nervous ordering online but this exceeded my expectations.
Verified Buyer

Beverly

It hugs in all the right places without being uncomfortable
Verified Buyer

Tiguidanke

Perfect for events. Elegant but still sexy — exactly what I wanted
Verified Buyer

Bella

The length and fit are spot on. Not too long, not too short
Verified Buyer

Harper

Honestly, this feels like a $200 dress. I’m so impressed

FAQ - FREQUENTLY ASKED QUESTIONS

Can I modify or cancel my order?

If your order hasn't shipped yet, we can help!Email us immediately at support@rovellaathletic.com with:- Your order number- The changes you'd like to makeOnce an order has shipped, we cannot modify it. However, you can alwaysreturn the item using our 30-day return policy.

How long does shipping take?

Delivery times vary by location:

EU: 5-8 business days

UK: 4-6 business days

USA: 7-10 business days

Rest of World: 10-14 business days (Standard)

Orders are processed within 1-2 business days.

Can I track my order?

Absolutely! Once your order ships, you'll receive:- Shipping confirmation email- Tracking number- Direct link to track your package in real-timeCan't find your tracking email? Check your spam folder or contact us.

Do you ship internationally?

Yes, we ship worldwide!Shipping costs and delivery times vary by country.For international orders outside the EU, you may be responsible forcustoms duties, taxes, or import fees imposed by your country.

How do I return an item?

STEP 1: Email us at customers@rovellaathletic.com with your order number and the item(s) you wish to return.

STEP 2: We'll send you a prepaid return label within 24 hours.

STEP 3: Pack your item securely and attach the label.

STEP 4: Drop it at your nearest post office or courier location.

STEP 5: Once we receive and inspect your return, we'll process your refund within 5-7 business days.

Still have questions?

We're here to help!

If you can't find the answer you're looking for, don't hesitate to reach out.

Email: customers@rovellaathletic.com

We respond within 24 hours, usually much faster!

We're committed to making your Rovella experience exceptional.

Where are your dresses made?

Our dresses are ethically produced in partnership with trusted manufacturers who share our commitment to quality, sustainability, and fair labor practices.

We prioritize transparency and responsible sourcing in everything we do.

Are your dresses sustainable?

We're committed to making fashion more sustainable!

Our practices include:

✓ Using quality materials designed to last

✓ Ethical manufacturing partnerships

✓ Mindful production to reduce waste

✓ Encouraging timeless style over fast fashion

We're always working to improve our environmental footprint.

Country/region

Country/region

Maiah Maxi Dress – Lilac